Company Information

Company History

Endicia was founded in 1982 as PSI Associates, a technology consulting company based in Palo Alto, California. In the late eighties, the company began developing software products for address verification and mail management. This led to the 1989 release of our first software product, Envelope Manager, which later became (and remains) a corporate standard at the U.S. Postal Service. That same year, the company also received the U.S. Postal Service's Quality Supplier Award, and took on the Envelope Manager Software name.

The Dial-A-ZIP system, the first remote address verification system, and the Personal Postage system, a hardware/modem based electronic postage system, were invented and submitted for patent protection in 1989 and 1991, respectively. In 1994, both patents were issued. In 1991, the Personal Postage system prototype was presented at a U.S. Postal Service meeting in Washington DC during the brainstorming years of the USPS Information Based Indicia Program. The Dial-A-ZIP system became the first Internet-based address verification system in 1996. The Virtual Postage Meter, a second generation Internet-based version of the Personal Postage System, was invented in 1997 and awarded a patent in 1999.

DAZzle, the first WYSIWYG mailpiece design tool in the industry, was released in 1992. This one-of-a-kind utility collected rave reviews in 1993 and 1994 from Windows Magazine, Wordperfect for Windows, PC Today, and PC Laptop. It received the Win100 award in 1994. Today, DAZzle is the mailpiece design tool included with all Endicia Software products, and is the client software distributed with Endicia Internet Postage. DAZzle has over 60,000 users and has been re-branded and sold by many partners, including the Parson Technology Catalog, Secap USA, and Kirk-Rudy.

PSI formed a partnership with Microsoft in 1997 to produce a suite of next-generation mailing software. Direct Mail Manager, released as part of Microsoft Office 97 and Office 2000, and DAZzle Express, a sister application offering advanced mail sorting options, were both developed by Endicia. These products broke new ground for mailing software by providing the first wizard-like interface in the mailing industry.

Endicia Internet Postage, the first Internet postage service to offer Electronic Delivery Confirmation, was launched in 2000 and has been at the forefront of shipping technology since. Endicia was the first Internet Postage service to support International Mail (2001), the first service to support Electronic Signature Confirmation (2002), the first to support Stealth (hidden) postage, and the first to support automated Customs Forms (2004). Endicia was also the first, and remains the only, Internet Postage service for Mac users. Endicia for Mac was introduced in 2004.

In 2004 Endicia won the prestigious Industry Star Award at the National Postal Forum. The award, presented to Chief Development Officer Harry Whitehouse, is given to those companies who have demonstrated a commitment to successful business partnerships with the United States Postal Service.

2005 was a year full of new postage solutions, as Endicia introduced PictureItPostage, a personalized postage service and LabelServer, an API that enables postage-paid shipping labels and increases package shipping options for 3rd party applications.

On July 2, 2007, Newell Rubbermaid announced their acquisition of Endicia. Newell Rubbermaid’s global technology solutions provide businesses, educational institutions, and consumers with innovative and easy ways to share, manage and organize information with improved efficiency and satisfaction. Newell Rubbermaid’s acquisition will allow a closer partnership with sister companies Dymo, CardScan, and mimio, further enabling Endicia to be on the forefront of innovation in the Internet Postage industry.

Learn more about Endicia’s relationship with Newell Rubbermaid and about its family of brands.