“Return to Sender: Making Package Returns Easy, Part II” on Multichannel Merchant
07/22/2014
Back in March, I shared three ways to make the returns process easy for online retailers - showcase your policy, implement a Return Merchandise Authorization (RMA) system, and get tech savvy with your shipping labels.
I'd like to revisit this topic of package returns, but from a customer perspective and bolstered with new, revealing data.
Our team at Endicia just wrapped up a survey of more than a thousand consumers to gauge their ecommerce shopping habits and attitudes, particularly as it relates to returning items purchased online. The findings we unearthed are interesting and, we feel, can benefit online retailers.
