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“16 Tips for Ecommerce Holiday Season Success” on CIO.com

10/02/2013

Ecommerce and online marketing experts share their tips and strategies on how you can prepare your online business for the holiday rush and get holiday shoppers to buy from you.

By Jennifer Lonoff Schiff

According to market researcher eMarketer, retail ecommerce holiday sales this season are expected to top last year's -- by over 15 percent -- with sales in November and December alone expected to reach $61.8 billion.

Contributing to the increase in online sales, more consumers are using mobile devices (smartphones and tablets) to research products, comparison shop and purchase items online on the fly.

Is your ecommerce site ready for the holiday rush? To find out -- and learn how you can drive more traffic to your online business and increase sales this holiday season -- check out these 16 tips from ecommerce and online marketing pros.

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