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“A 5-step Guide to Winning with Marketplaces” on Multichannel Merchant

05/23/2014

By Amine Khechfe

Marketplaces like Amazon and eBay have become an essential part of running an e-commerce business. But like so many things, they come with their pros and cons.

Pro: You gain greater visibility for your business and products.

Con: Your pricing is often dictated by the marketplace, and your profit margins can suffer.

To offset the potential downside, there are a few things you can do to get the most out of selling on marketplaces. All it takes is a plan.

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