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“Amazon Hits Up Prime Members for Another 20 Bucks” on E-Commerce Times

03/13/2014

By Kris Holt

Endicia General Manager and co-founder provides insights into Amazon’s price increase for Prime Members.

By gradually expanding the perks of Prime membership, Amazon no doubt softened the blow of its $20 a year fee increase. Prime customers have been enjoying the company's video-streaming and book borrowing libraries at no extra cost for some time, so many are sanguine about the adjustment. It's likely the company will reinvest the extra revenue into further expansion of its offerings.

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