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“How to Make Your Small Business Perform Like an Omnichannel Powerhouse” on Multichannel Merchant

09/24/2014

By Amine Khechfe

We hear a lot about omnichannel these days. It’s a big word for delivering a seamless shopping experience for customers —whether they are shopping online or in a store — and it can significantly increase sales.

In this digital age, consumers have become accustomed to instant access to information, products and services, so it’s imperative for any business to provide an integrated and consistent shopping experience for its customers.

While we may automatically assume that omnichannel fulfillment is reserved for the big dogs — it’s not.

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