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“The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers” on Business 2 Community

04/22/2015

By Julie Wingerter

In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’ Quiz“What City Should You Actually Live In?” quiz when it was hot? As of March 3, 2015, it had racked up 20,738,516 views, and is generally credited with launching the BuzzFeed quiz empire.

Or remember this one from the New York Times: “How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” It was the highest viewed New York Times content published in 2013.

Or what about the quiz that is still being shared on social networks: The 36 Questions that Lead to Love. Between the original New York Times article, the many apps based on the questions, and the follow-on articles telling the stories of various couples that have taken the quiz, it is on track to be one of the most trafficked – and talked-about – New York Times stories in 2015.

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