Massage Track’s Kickstarter Launch
Eric Jeffrey, inventor and owner of Massage Track, suffered a long battle with tendinitis. A few years ago, Eric severely pulled a muscle in his back. As the pain continued to worsen, it got to the point that he couldn’t sit at a desk to work, he could barely walk and didn’t have the money for a daily professional massage to ease the pain. One day, out of sheer desperation, Eric created a massage tool for himself. After just a couple weeks of regularly using it, his pain was gone.
Passionate about his new product, Eric created a Kickstarter campaign in June 2014, raising money to create this tool for others suffering from similar aches and pains. After the success of that campaign, he began a tedious journey to finalize his manufacturing process, coming home from his day job to spend hours on the phone with producers overseas. He addressed assembly complications head-on and was finally able to start shipping out product nearly a year later. Given the slow ramp-up, Eric knew he needed to get orders out the door and to his customers as soon as possible and that a reliable and efficient shipping solution — that wouldn’t add to his list of hurdles — was vital to the success of his small business.
Endicia and ShippingEasy Eliminate Aches and Pains
After talking with his friends at Xero Shoes, Eric opted to follow their advice: sign up for Endicia and ShippingEasy. As soon as he got off the phone with his Endicia and ShippingEasy representatives, he felt confident that he had made the right decision. “I had never done anything like this before, and I was nervous about shipping the 850 orders I promised people a year ago through Kickstarter,” said Eric. “My reps at Endicia and ShippingEasy walked me through the entire process and gave me complete peace of mind.”
ShippingEasy helps Massage Track automatically sync orders coming from its company website and streamlines them into one cohesive system. With ShippingEasy, orders download in real time, and tracking information is sent back to customers.
Massage Track ships exclusively through the U.S. Postal Service, so Endicia verifies destination addresses and prepares shipping labels to keep all of the company’s shipments moving out the door, whether they’re going down the street or across international borders.
Today, about 25 percent of Massage Track’s orders ship to global locations. Endicia selects and prefills the right customs forms for Eric, so it’s easy for him to reach customers worldwide.
“Not only do these services work extremely well together, but both Endicia and ShippingEasy offer outstanding customer service,” said Eric. “On the rare occasion I encounter a problem, it’s generally fixed with a quick customer support call.”
“Considering I started Massage Track while keeping up with my day job, I needed services that save me a ton of time and offer peace of mind,” explained Eric. “Now, I’m not tied up processing orders and manually entering customer information. Endicia and ShippingEasy make it easy for me to foster this business that I’m so passionate about, and attend to everything else on my schedule.”
Endicia and ShippingEasy’s Partnership
Austin-based ShippingEasy integrates with leading marketplaces, online shopping carts and platforms to streamline order fulfillment and provide real-time visibility for its customers. This means that online retailers selling across channels — such as Amazon, eBay and other websites — can manage their shipments all in one place.
ShippingEasy also offers its users heavily discounted USPS postage so that small and medium-sized businesses can provide excellent shipping services without breaking the bank.
One thing ShippingEasy needed was the ability to provide merchants with a quick and painless way to print USPS shipping labels. That’s where Endicia comes in.
Endicia’s Label Server APIs allow ShippingEasy to provide USPS-compliant labels to its vast array of customers.
Endicia’s long-standing relationship with the U.S. Postal Service and its history of innovative postage solutions provide ShippingEasy’s customers with the technology and service they need to get packages out the door quickly. Also, Endicia’s ease-of-use and efficiency ensure that ShippingEasy’s customers will never be left in the lurch.
With Endicia on board, ShippingEasy can offer customers, like Massage Track, a reliable and seamless shipping experience.