“5 Easy Ways to Make Returns Part of Your Holiday Season Game Plan” on Multichannel Merchant
By Amine Khechfe
The holidays are around the corner, which means e-tailers need to get their business strategies in place now. But it's not enough to just think about fulfillment and daily deals. Returns are as much a part of the holiday season planning process as shipping and projected revenue.
With online holiday spending expected to grow to as much as $105 billion in 2014, product returns will inevitably increase as well. And while the thought of returns might make a retailer shudder, planning ahead can actually help increase sales long term. Eighty-nine percent of shoppers say they'll revisit an online store after a positive returns experience.
Making the returns experience positive for customers doesn't have to be a giant headache for ecommerce businesses. Here are some tips to get your returns process on track for the holidays.