“Can Your Business Pass the Back-to-School Test?” on Multichannel Merchant


By Amine Khechfe

It seems like just yesterday that schools let out for the summer. Summer camps are in full swing, college students are mowing lawns and businesses are already putting out back-to-school merchandise?

Each year, the back-to-school shopping season starts just a little bit earlier. In 2013, the National Retail Federation found that Americans began researching products as early as June and started back-to-school shopping in July.

This year, back-to-school shopping is expected to reach $74.9 billion. But what's most interesting is that more than one-third of shoppers expect to make some portion of their purchases online.

That's where you come in, online sellers.

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