“Endicia helps small businesses take e-commerce international” in ZDNet


By Heather Clancy for Small Business Matters

There are any number of obstacles that keep small businesses from extending their reach outside the United States, and confusion over shipping options ranks high among them. It is Endicia's job to make things simpler, which could help retailers, manufacturers and e-commerce sites find potential new customes for their products and services.

Endicia is a shipping and logistics company that complements commerce sites, making it easier to select the best way to ship a package and simplifying all the customs forms that go along with the process. The service can be integrated directly into many e-commerce platforms, so that shipping costs can be calculated more easily as the purchase is happening. The service can even support local currency. Customers pay a monthly subscription to access the shipping templates and labels; those plans start at $15.95 per month for the Premium subscription that integrates with your e-commerce or Web site, depending on the amount of volume being shipped.

In 2012, Endicia's customers used the service to ship approximately 408 million packages, representing about $1.75 billion in postage, according to statistics that the company shared with me. Of those, 22.26 million were sent to destinations outside the United States (for about $365.6 million in postage).

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