“From The C-Suite: Increase Sales Through Customer Alignment” on Forbes.com


By Larry Myler

Customer Alignment: The value-producing synergy between your company and your customers. Are you missing any of these four distinct opportunities for increasing Customer Alignment, and limiting your sales growth as a result? Take this survey to find out.

There has been a lot of chatter over the years about customer-centricity. “The more customer-centered your company,” the experts explain, “the greater your ability to profitably grow sales.” While most leaders accept this as true, few have mastered a methodology for getting it done. To make this challenge less daunting, try concentrating your Customer Alignment efforts on one of the following four areas that is most in need of management and improvement.

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