“Online Selling Trends 2014: Free Shipping or No Free Shipping?” on EcommerceBytes
By Ina Steiner
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year; they answered the question, Amazon - friend or foe; and they discussed how Google Product Listing Ads changed ecommerce.
In today's installment, panelists tackle the issue of whether online merchants should offer free shipping or not. We also ask them, “What's one thing online sellers may not know but should?”