“Understanding the True Costs of Your Shipping Policy” in American Express OPEN Forum
By Geoff Williams
Is shipping a money-wasting arm of your business? If so, it may be time to examine what you're doing wrong and start saving money.
You may not own a shipping business, but some days, it may feel as if you do. For many small-business owners, a lot of effort goes into sending merchandise from Point A to Point B, and if you aren't careful, a lot of money can be lost in the process: You might charge too little for shipping, losing money on every sale, or you may charge too much and scare potential customers away.
So how can you avoid costly shipping mistakes? It helps to know what some of them are.
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