MexGrocer.com Ships Authentic Mexican Food to Hungry Customers
“These orders used to be a manual, time-consuming process that Endicia reduced down to a few simple steps, and accepting PO Box™ addresses into our checkout process opened up additional orders from our website.”
Ignacio “Nacho” Hernandez
Co-Founder of MexGrocer.com
MexGrocer.com is a nationwide, bilingual online grocery store offering a variety of products ranging from hard-to-find and non-perishable authentic Mexican food to household products. The website also provides cooking tips, Mexican recipes, Mexican cookbooks, religious goods, and jewelry from Mexico.
“Shipping costs were the biggest barrier for our customers to order,” recalls Nacho. To remain competitive, he had to subsidize an estimated 25% of those costs for his customers. Recognizing the potentially huge losses this strategy would have on his business, he quickly started looking for ways to ship more of his items using the U.S. Postal Service®.
MexGrocer.com uses Endicia software to compare the cost of shipping with a private carrier versus USPS®. If it chooses to use USPS®, it can create a convenient, pre-paid postage label with just a few clicks using Endicia's software and a Zebra thermal printer. After installing Endicia, MexGrocer.com increased its USPS® shipping volume by 500%, adding more parcels to its daily USPS® package pickup plan.
Besides using rate comparison, Nacho also takes advantage of the numerous other features that Endicia offers, such as Stealth (hidden) Postage and pre-filled customs forms. Stealth Postage allows him to hide the actual amount of postage, enabling him to charge reasonable shipping and handling fees without alerting the customer. The pre-filled customs forms help him save a considerable amount of time as Endicia automatically chooses the correct form to use and pre-fills all data fields. All that’s left is to declare the contents and value of the package.
With Endicia, MexGrocer.com saves up to $28,000 on its yearly shipping costs.